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Well written website content makes money for your business.

If your website forms an integral component of your money making strategy then strong written content is a must! If your written content however hasn’t been developed from the same strategic point of view as your business plan, aren’t you taking a chance that you might not adequately address your site visitors’ needs and entirely miss the opportunity to convert them into a sale?

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The five SEO must-haves for ranking on Google

Confused by SEO? You’re not alone.  Navigating the expansive SEO landscape can be overwhelming, at times even for SEO specialists! The reason for this is that SEO is a vast, constantly advancing field. SEO comprises a range of components including website structure, research, marketing, strategic planning and content development - which is fast becoming the kingpin of SEO. SEO is by no means an overnight fix; it’s important to take a long term, strategic approach if you’re serious about achieving sustainable and credible results. It takes regular monitoring, measurement and tweaking to ensure you’re keeping up with trends and responding to your audience’s needs – just as you would do to support the growth of your business. To get you...

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Add to Cart: How to Get More People to Take Action on Product Pages

I am going on holidays and I need a new pair of hiking boots delivered overnight or I risk not having them in time for my trip. I look around the product page of the first store - there’s no information on shipping on that page, none. I end up buying from my second choice simply because they clearly state next-day shipping is available. Later I find out that first store also provided free next-day shipping, but that information was provided on the last page of the check-out flow. What a shame, I could have bought them there. While the “Add to Cart” button is important and it’s one of the defining features of an ecommerce site, it does not carry...

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Why the future of your business relies on a mobile-friendly website.

Have you ever used your smartphone to visit a website but found it takes forever to load, doesn’t look right or just doesn’t appear at all? It’s incredibly annoying, particularly when you need information urgently, such as a phone number, directions, price list or email address. Now imagine if that was your business…can you be sure that if your customers search your business from their smartphone that they can easily load your website, quickly find your phone number and seamlessly buy your products? If not, your website might be jeopardising sales and costing you money. It is estimated more than a third of website visitors will leave a site within just a few seconds if it doesn’t work immediately, so...

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